In the third person for ease of use as a bio.
Wendy is Global Vice President, Experience at Publicis Sapient where she works directly with Publicis Sapient CXO John Maeda as part of a triumvirate forging Experience as the bridge between Strategy and Engineering for Publicis Sapient’s client services.
Wendy previously co-founded Wizeline, a global product development company, where she was VP of UX & Academy. She drove the UX-led product strategy and built a global team of 50+ designers, and founded Wizeline Academy, with more than 100 global tech programs and 4,000+ graduates to date. From 2018, Wendy took on the additional role as MD of APAC, where she ran the P&L, drove new clients and product strategy, and expanded Wizeline’s learning culture to new offices in Bangkok, Ho Chi Minh City and Sydney.
Wendy built her career in leading UX teams as an early employee at successful early-stage startups. She was the first designer at Loopt, Sam Altman’s YC-funded startup that later sold for $43 million. As the UX manager at Ooyala, she helped build the marketing, videography, and UX teams before the company was sold to Telstra for $400M. Wendy also led the global UX team at AppNexus, sold to AT&T for $1.6B, before co-founding Wizeline.
In 2019, Wendy was invited to become a board member of CompuSoluciones' Corporate Venture Capital fund. In this position, she mentors women entrepreneurs and identifies overlooked startups in LatAm that have the potential to disrupt industries.
Wendy is passionate about felines and females in technology – in no particular order. She champions for adoption and humane treatment of animals in her spare time. As part of the Society of Women Engineers, she mentors young women in STEM (Science, Technology, Engineering, and Mathematics) and speaks at SWE’s regional events.
HEAD OF UX DESIGN & RESEARCH APPRENTICE PROGRAM
I joined as part of a triumvirate with CXO John Maeda, where we transform Publicis Sapient from agency to Digital Business Transformation (DBT) consultancy with Experience as the differentiator.
Advisor and mentor to the On Deck Design Fellowship, a cohort-based community for the next generation of design leaders.
Advisor to Cerby, a stealth cybersecurity company focused on helping you harness Shadow IT.
VENTURE BOARD MEMBER
As part of the board of the venture funding arm of CompSoluciones, the biggest software services company in Mexico, I invest in and mentor Latin American startups related to CompuSoluciones' core business focused on AI, RPA, and other automation platforms.
GLOBAL VP, EXPERIENCE
I joined as part of a triumvirate with CXO John Maeda, where we transformed Publicis Sapient from agency to Digital Business Transformation (DBT) consultancy with UX as the differentiator.
COFOUNDER, VP OF UX & ACADEMY
Cofounder of Wizeline; head of Product and UX for our SaaS Product Intelligence Platform that helped Fortune 1000 companies define their product roadmaps; VP of UX & Academy defining the design-led offerings for our product development consultancy; Managing Director of APAC. Aside from products, I personally built Wizeline Academy to build our own talent pipeline, and worked on building the startup ecosystem in Guadalajara, Mexico and the WizeFund, a seed fund for ex-Wizeliners turned founders.
HEAD OF UX
Led the distributed UX & Research team in SF, Portland and NYC. Ingrained user-first thinking within the product development process to influence user behavior in AppNexus' ad tech platform Console. Led EMEA Customer Advisory Board for user research and validation of new products. Product ownedProject Tango, an industry-leading initiative focusing on marketplace relationships. Left to found Wizeline. Acquired by AT&T for $2B.
Built and led the User Experience Team and strategy at Ooyala, a B2B SaaS online video platform with built in monetization and analytics. Began as the first designer and hired & led a UX team of 7, UX Research team of 2, and Creative Services (Marketing) team of 4 across Silicon Valley and Guadalajara, Mexico, as the company grew to 300+ people. As part of the Product Management leadership team, designed and executed our user-centered product development process, as well as scoped and defined the product roadmap. Acquired by Telstra for $500M.
Early designer at the first location-based service app, YC-backed and founded by Sam Altman. We started on Boost Mobile flip phones and launched as one of the first apps in the iPhone App Store. Won several awards including Best Mobile App award from MobileBeat in 2008, Best Community and Social Networking App from BREW 2008 and a Webby award.
First designer at one of the earliest P2P online video networks. Wore many hats as user interface designer, usability researcher, print & marketing designer and web developer. My time at Veoh threw me headfirst into my passion for start-up pace and shipping products to users quickly to measure and iterate.
UI & WEB DESIGNER
Worked for UC San Diego, Scripps Institution of Oceanography, ProFlowers, and others back when industry was still calling it web and UI design.