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WENDY JOHANSSON

I build equitable teams and products.

DESIGN & UX

A UX Designer by trade, I have led the UX and Product strategies of enterprise SaaS platforms to drive product/market fit, and designed B2C experiences for Fortune 1000 companies globally. I've built global Product & Design teams from 1 to 75, as well as led a team of 1,000 designers distributed across 30 cities.

PRODUCT

I've built Product and UX Design teams, often blurring the lines between the two. I believe Product and UX Design teams both seek the same outcome – helping optimize the value of the product to customers – while utilizing different tools.

BUSINESS

As a cofounder, understanding the bottom line is my business. I've worked with Fortune 1000 execs to understand, invest in, and measure the value-add of UX design, while running a venture-funded company and the P&L for design and regional teams.

FOUNDER, ADVISOR, VENTURE BOARD MEMBER

2x Founder of MiSalud (current) and Wizeline (previous), advisor at 4 startups, investor in 3, and board member of CompuSoluciones Ventures where I invest in and advise Latin American tech startups.

ABOUT ME

In the third person for ease of use as a bio.
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Wendy is a global Product Experience leader and entrepreneur: building equitable teams and products across the world. She is currently the co-founder and Chief Product Experience Officer of MiSalud Health, a healthtech company with a mission to close the health equity gap for Hispanics in the United States. ‍
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Most recently, Wendy built Amazon's UX Apprentice program, a DEI initiative that created access to tech careers at Amazon for entry-level Black and Latinx designers. Wendy was previously Global Vice President of Experience Transformation at Publicis Sapient where she worked in partnership with CXO John Maeda to forge Experience for Publicis Sapient’s client services.
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Wendy is most proud of co-founding Wizeline, a global product development company, where she was also VP of UX & Academy. She built a global team of 50+ designers, and founded Wizeline Academy, with more than 100 global tech programs and 4,000+ graduates within the first years of inception. From 2018, Wendy took on the additional role as Managing Director of APAC and expanded Wizeline’s APAC offices across Bangkok, Ho Chi Minh City and Sydney. Wizeline exited in 2021 to private equity. Her early career spanned across early stage startups such as Ooyala, AppNexus and Loopt.
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In her spare time, Wendy mentors the next generation of design leaders at the On Deck Design Fellowship, is an advisor to cybersecurity company Cerby and ADP List, which democratizes design mentorship worldwide, and is part of the venture board for CompuSoluciones’ LatAm fund.

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